Justine Bui. Rosy and Fair, 2023. Installation.
Justine Bui
Rosy and Fair
January 4 - February 4, 2024
Using bright colours and eye-catching displays, Rosy and Fair replicates how products are advertised to consumers within the beauty industry, no matter how harmful the product may be. This pop-up shop installation explores how playful marketing can hook customers and, in turn, sell them items that perpetuate harmful myths and emotional harm, while even causing negative physical damage.
Resultantly, Rosy and Fair brings forth the impacts of colourism in Asian communities while mobilizing knowledge about how our varying skin tones can change the course of our lives. As this discrimination continues to impact each generation, we must challenge the harmful notions of beauty to live happier and healthier lives without judgment.
My First Professional Exhibition (MFPE 2023) is generously presented by ContemporaryCalgary. Organized by the Department of Art and Art History, University of Calgary. With special thanks to Professor Heather Leier, Dr. Joelle Welling, and Dr. George and Susannah Kurain.
About the Artist
Justine Bui (she/her)
Justine Bui is a Chinese-Vietnamese artist who focuses on colourism in Asian communities.
She is a graduate from the University of Calgary and a multidisciplinary artist who uses photography, sculpture, and installation to raise awareness about how colourism still exists within our present-day society.
Justine’s contemporary artworks counteract the historical notions of skin lightening that impacts each generation. Utilising colourism research within the art mobilises knowledge about the physical, mental, and social effects from the products and practices. Through her creative practice, Justine strives to change the outlook of how Asian individuals view and value their own skin colour.
